“The design guidelines for how we approached this were to make the barrier for entry very, very low,” said Folkers. With Acrobat 9, even Microsoft Powerpoint files and Word files with video can be turned into animated, optimizable PDFs. What that means for SEOs is they no longer have to understand special video conversion requirements and encoding to multiple file formats. With Acrobat 9, video files can now be inserted directly into the PDF and viewed by anyone who has the free Acrobat Reader 9 plug-in installed on their system. Most SEO specialists are not highly skilled in video post-production, including taking uncompressed video files (typically from a client or 3rd party media producer) and encoding them to the Web or popular social media platform specs. Recently I interviewed Michael Folkers, Group Product Manager for Adobe Acrobat, to discuss more of Acrobat 9’s video features and the new advantages for SEOs with the latest software release: That’s a big plus for most search optimizers who are looking to take advantage of the video space but lack video post-production technical skills. Acrobat 9 may be the first all-inclusive software program that can implement, distribute, and even optimize video for search results. What’s unmentioned in Adobe’s press releases on the Acrobat 9 series is that there are some special benefits for search engine marketers. #Adobe pdf toolkit proAdobe recently announced their final release of the Acrobat Pro 9 software line, touting new video capabilities that are meant to provide a wider range of interactive publishing capabilities, along with improved engagement methods for end users.
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